Thor’s hammer has dropped, and from our perspective Kevin Feige has been deemed worthy after his promotion to Chief Creative Officer for Marvel.
In his new role, Feige—the mastermind behind the Marvel Cinematic Universe—will oversee all Marvel creative and story initiatives. This includes mediums such as publishing, film, TV, and animation. As first reported by Deadline, the company’s film and television executives will now report to Feige who will remain president of Marvel Studios while operating as Chief Creative Officer.
Though this structural shift is monumental, Feige’s history with Marvel makes things a little more nuanced.
He joined the company as a producer in 2000 and quickly worked his way up after impressing the founder of Marvel Studios, Avi Arad. That same year, Feige became Arad’s second-in-command. Arad eventually resigned due to creative differences with the studio in 2006, but Feige continued with his own visions, pushing hard to bring the Avengers Collective together starting with the first Iron Man movie.
Feige ran into issues, however, during his time working under Isaac Perlmutter.
Under Perlmutter’s tutelage, Feige fought hard for the necessary budgets required to create the Marvel films he envisioned. At times, Perlmutter did not make production easy. During the filming of the 2008 Iron Man film, for example, Perlmutter became so obsessive over costs that he required production to count the amount of popcorn and soda given to individuals with press passes during the moving screening. Then, while the third Captain America movie was filming, Feige ran into so many difficulties with Perlmutter’s budgets that the movie about a fictional civil war literally almost caused a divide within Marvel Studios.
This tension led to Feige’s departure from working under Perlmutter in 2015, according to The Hollywood Reporter. Since then, audiences have truly had the opportunity to see what Feige is capable of creating with Marvel Studios, including his films Black Panther and Captain Marvel.
In the last ten years, Feige has produced films such as Guardians of the Galaxy, Ant-Man, Doctor Strange, Avengers: End Game, and Spider-Man: Far From Home. His films have grossed approximately $26.8 billion. Also, in 2019, Feige became the first person to produce two top grossing films for two different studios (Sony and Disney).
Black Widow and The Eternals, two films Feige is currently producing, will release in 2020.
Now that Feige is running the show with no one holding him back, we can only imagine what’s in store for the next phase of the MCU.